(English Version only)
Hong Kong Airlines has announced the appointment of Emphasis Media Limited, Asia’s biggest inflight publisher and the world’s largest inflight advertising sales company, as publishing agent for our inflight magazine, set to take flight on June 1, 2007

Hong Kong Airlines magazine caters to the desires and interests of the company’s growing regional passenger network of leisure travellers, whose destinations include many of the Mainland’s most exotic locations. Hong Kong Airlines also flies to cities in Korea, Japan, the Philippines, and Thailand.

The launch issue of Hong Kong Airlines magazine showcases the airline’s dynamic and growing destination network. From Sanya to Xiamen and from Bangkok to Seoul, the launch issue reveals the best attractions of the airline’s network written in a lively and entertaining manner and supported by bright and attractive visuals. Hong Kong, the airline’s home base also features strongly in the magazine with details on the best of this most vibrant of cities.

“We find it very exciting to work with Hong Kong Airlines - a young, energetic company,” enthused Amy Lo, Emphasis Managing Editor. “Their input for the magazine has been magnificent. Together, we will be producing a publication that is fresh, creative and entertaining in every aspect. Hong Kong Airlines passengers choose the airline for its high standards of service, its high-tech aircraft and its reputation for excellence, and we wish to complement these pillars with the inflight magazine.”

“We are extremely pleased to be working Emphasis,” said Hong Kong Airlines ________. “We chose them because of their experience working with legacy carriers across the region, and because of their well-established and reputable personnel who come from around the globe and have a foundation in Hong Kong. We have very strong ambitions and we are choosing partners who will help us achieve these. Emphasis is unquestionably one of them.”

Hong Kong Airlines is one of the region’s fastest expanding airlines, presently flying to 17 destinations from its hub in Hong Kong. Using the newest, most modern planes, the airline is on track to transport more than one million discerning business and leisure passengers by the end of 2007 to Mainland cities as well as to Japan, South Korea, Thailand, the Philippines, Vietnam, Myanmar and Cambodia. Hong Kong Airlines enjoys an international clientele mostly residing in Taiwan and Hong Kong who rely on friendly, efficient, and innovative services.

“Hong Kong Airlines magazine provides our clients with yet another excellent option for their regional ad spend,” added Hemant Sonney, Emphasis International Advertising Manager. “It’s a growing airline with ever enhancing passenger demographics, and our initial research reflects strong spending power among them. That the airline is forecasting to carry more than one million passengers this year is an ambition that we and our clients want to be a part of.”